Small-town main street in Perry County, PA with warm storefronts at dusk
Proudly based in Perry County, PA

We tell the story of your brand's journey.

You set out on your own, faced the hard parts, and kept moving anyway. That's the hero's journey — and it's a story worth telling well.

A welcoming front porch

The problem is, most businesses don't tell that story very well.

You're busy running the day-to-day. You know why you do what you do, and you know the value you provide, but translating that into a message that connects with new customers? That's hard.

That's where we come in.

Get clear on what you're really building.

At Hero Marketing Co., we help you step back and get clear on where you're headed, and how to communicate that in a way that actually connects with people.

A clear path forward.

No packages, no jargon, no paying for things you don't need. Just an honest conversation about where you are — and the right next step.

Phase 1

Get Found

Show up when someone in your area searches for what you sell — the right name, hours, and reviews, everywhere they look.

Phase 2

Build Trust

Turn first impressions into confident customers with consistent branding and content that actually sounds like you.

Phase 3

Spread the Word

Get your best message in front of the right people — organic when that's enough, paid ads only when the math makes sense.

OUR PHILOSOPHY

We don't see ourselves as the hero. You are.

Every hero needs a guide. That's the role we play — helping you get clear on what you're really building, and telling that story in a way people understand, trust, and want to be part of.

  • Clear, authentic messaging
  • Community-first approach
  • Building real trust, not just traffic
Marketing consultant working with a small business owner
Jake Weber and his family on the porch of a log cabin
ABOUT JAKE

Hi, I'm Jake.

I spent 10 years leading marketing teams in the outdoor industry — building campaigns, shaping strategy, and figuring out what actually gets people to pay attention and act. It was work I loved, on behalf of missions I believed in.

But along the way, something shifted. I realized I didn't need permission, perfect timing, or all the answers to build something of my own. So I stepped away and started Hero Marketing Co. — right here in Perry County, where my family and I have deep roots.

I'm not just advising business owners — I am one. Beyond Hero Marketing Co., my wife Cloie and I are launching Hero Schoolhouse, an Acton Academy here in Perry County. I know firsthand what it's like to build something from nothing, stretch a budget, wear every hat, and bet on yourself.

"Plain language, no jargon, no bloated retainers for work you don't need. Just clear strategy and marketing that earns its keep."

Let's Talk

When your story is clear, things start to click.

People get it.

No more confusing jargon or vague promises. Your community understands exactly what you do and why it matters to them.

They trust it.

Authenticity breeds trust. When you sound like a real neighbor instead of a faceless corporation, people feel safe choosing you.

They choose you.

In a small town, relationships matter. A clear, genuine story turns casual browsers into loyal, lifelong customers.

Your journey matters.

Every hero's journey starts with a single step — and no hero makes it alone. The first conversation is free, and we promise it'll be a useful one either way.

Send Jake an email(717) 829-6510

Or drop by and say hello. We're right here in Perry County.